These voluntary guidelines provide a framework for advertising inventory and web page design. The goal is to reduce and simplify the amount of work for agencies that may be faced with having to create several assets of a similar size for different publishers, e.g. 300x95, 300x100, 300x105 pixels. The recommended file weights and animation lengths are specifically for animated in-page display ads, typically using an authoring program such as Adobe Flash or appearing as animated GIFs. For creative guidelines for Rich Media ad formats, such as “peelbacks” and “transitionals” (previously referred to as “over-the-page” units), please see the Rich Media Guidelines.

You are encouraged to examine the standardized units and consider them for inclusion into your product offerings.

As you expand and utilize greater creativity in your interactive messaging, these Guidelines suggest various units that are being introduced or offered by various publishers. Please consult your partners to understand their full creative specifications.

We also encourage agencies to use the Creative Spec Database as a simple, easy-to-use centralized source of interactive advertising creative specifications.

NOTE: All dimensions are in pixels.

ADDITIONAL NOTES:

* Those sizes that are bold above are part of the Universal Ad Package
* :15 animation includes multiple loops